Once Pressed. Forever Worn.

Do you have a special notebook? If it's the kind I'm thinking of, it's probably pretty beat-up. Maybe it's by your bed to record your dreams? Maybe you even email yourself ideas? For me it's a moleskine, my phone or the reliably low-tech post-it. I need these things because my brain never stops.

Ideas happen at random. You may overhear a phrase, roll it over in your head and have an idea that you find just too clever to let go. With some confidence that what you have to say is worth expressing, you write it down. (Let the other subway riders wonder.)

Over the years a recurring T-Shirt Idea List kept showing up in my notebooks. OncePressed is the culmination of that list and the ideas are still coming. I hope you enjoy them and one finds its way into your dresser drawer, not in a notebook, but in cotton.

Once Pressed, Forever Worn.

Thanks for stopping by.

-matt